---
title: Privacy Policy
---
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## **Krakulu Ltd customer privacy policy**
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- Sharing information outside the UK
- How to complain
- ## **Contact details**
- ### **Email**
Info@krakulu.com
- ## **What information we collect, use, and why**
We collect or use the following information to **provide services and goods, including delivery**:
- Names and contact details
- Addresses
- Website user information (including user journeys and cookie tracking)
- Photographs or video recordings
We collect or use the following information for **service updates or marketing purposes**:
- Names and contact details
- Addresses
- Marketing preferences
- Location data
- Recorded images, such as photos or videos
- Website and app user journey information
- Records of consent, where appropriate
We collect or use the following information to **comply with legal requirements**:
- Name
- Contact information
- Any other personal information required to comply with legal obligations
We collect or use the following personal information for **dealing with queries, complaints or claims**:
- Names and contact details
- Address
- Purchase or service history
- ## **Lawful bases and data protection rights**
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible [lawful bases](https://ico.org.uk/for-organisations/advice-for-small-organisations/getting-started-with-gdpr/data-protection-principles-definitions-and-key-terms/#lawfulbasis) in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- **Your right of access** - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. [Read more about the right of access](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#roa).
- **Your right to rectification** - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. [Read more about the right to rectification](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rtr).
- **Your right to erasure** - You have the right to ask us to delete your personal information. [Read more about the right to erasure](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rte).
- **Your right to restriction of processing** - You have the right to ask us to limit how we can use your personal information. [Read more about the right to restriction of processing](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rtrop).
- **Your right to object to processing** - You have the right to object to the processing of your personal data. [Read more about the right to object to processing](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rto).
- **Your right to data portability** - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. [Read more about the right to data portability](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rtdp).
- **Your right to withdraw consent** – When we use consent as our lawful basis you have the right to withdraw your consent at any time. [Read more about the right to withdraw consent](https://ico.org.uk/for-organisations/advice-for-small-organisations/privacy-notices-and-cookies/create-your-own-privacy-notice/your-data-protection-rights/#rtwc).
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
- ### **Our lawful bases for the collection and use of your data**
Our lawful bases for collecting or using personal information to **provide services and goods** are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for **service updates or marketing purposes** are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Krakulu Ltd has a legitimate commercial interest in promoting its products and services, maintaining customer relationships, attracting new customers and improving the effectiveness of its marketing activities. We collect email addresses from individuals who voluntarily sign up to receive promotional offers, discounts, giveaways and marketing communications. Our intention is to use this information for relevant marketing activities, including sharing email addresses with Meta (Facebook and Instagram) to create Custom Audiences for targeted advertising and lookalike audiences to identify potential new customers. These activities support the growth and sustainability of our business by allowing us to reach relevant audiences, reduce ineffective advertising and promote offers to individuals who may be interested in our products and services. We recognise the importance of balancing our commercial interests against individuals\\' privacy rights. We aim to minimise privacy risks by collecting only necessary information, clearly explaining how personal data will be used, applying appropriate security measures and giving individuals the right to object to direct marketing at any time. We will only rely on legitimate interests for these activities where our assessment confirms that the processing is necessary, proportionate and does not override individuals\\' rights and freedoms. Individuals who object will be excluded from the relevant advertising audiences and future marketing uploads.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for **legal requirements** are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for **dealing with queries, complaints or claims** are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Krakulu Ltd has a legitimate interest in responding to customer enquiries, investigating complaints, resolving disputes, managing customer relationships and protecting the interests of both our business and our customers. We may collect and use relevant personal information, including names, contact details, purchase history and correspondence, where necessary to investigate and respond to queries, complaints or claims. This processing benefits customers by enabling us to provide effective support, resolve problems fairly and efficiently, and maintain accurate records of communications and resolutions. It also benefits our business by allowing us to maintain service standards, prevent disputes and establish, exercise or defend legal claims where necessary. We have considered the necessity and proportionality of this processing and believe it is consistent with what individuals would reasonably expect when contacting a business or raising a complaint. We limit the personal information processed to what is relevant and necessary, apply appropriate security measures and retain information only for as long as required. We consider that these legitimate interests are not overridden by individuals\\' rights and freedoms, given the reasonable expectations of customers, the limited nature of the processing and the safeguards in place.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
- ## **Where we get personal information from**
- Directly from you
- ## **How long we keep information**
How Long We Retain Your Marketing Information:
We will keep your personal data (such as your name, email address, and tracking data) only for as long as is necessary to fulfil our marketing purposes or until you request its deletion. To ensure we do not store your information indefinitely, we operate an active data retention policy. If you have not interacted with our emails, visited our website, or made a purchase for a period of two (2) years from your last meaningful engagement, your data will be permanently deleted from our live marketing databases or securely anonymised. If you choose to unsubscribe from our marketing communications, we will immediately cease sending you marketing materials. However, we will retain your email address on a secure, restricted suppression list to ensure we honour your opt-out request and never accidentally market to you in the future.
- ## **Who we share information with**
- ### **Data processors**
**Meta, Marketing Social Media Platform**
This data processor does the following activities for us: This data processor does the following activities for us: They process personal data to create targeted ads and lookalike audiences.
- ### **Others we share personal information with**
- Relevant regulatory authorities
- Professional consultants
- Organisations we’re legally obliged to share personal information with
- Other relevant third parties:
- Meta Platforms Ireland Limited (Facebook and Instagram): We share email addresses for targeted advertising, Custom Audiences and lookalike audiences. Meta may act as a controller or processor.
- ## **Sharing information outside the UK**
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
**Organisation name:** Meta Platforms Inc.
**Category of recipient:** Advertising Marketing and Social media platform
**Country the personal information is sent to:** US
**How the transfer complies with UK data protection law:** Addendum to the EU Standard Contractual Clauses (SCCs)
- ## **How to complain**
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
**Email:** Info@krakulu.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
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